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Marketing is more than your collateral
material, style of selling and cold-calling. Marketing is
what makes or breaks your business.
There are several elements to marketing. Each section of the
Marketing Plan below will take time to develop and will require
research, patience and the ability to implement your
strategy. Through the research and writing of your business
plan, you will begin to see how focused you will become.
You will want
to monitor the results from your efforts once the plan is in
place. Have some date checkpoints in place to keep you on
track, every quarter for example. If you notice business is
not growing, refer to your marketing plan, but don't be hasty in
making changes. You will want to analyze your plan throughout the
operation of your business, and as the needs and demands change
you should modify your strategy.
TIP: You should not
revamp your plan too quickly. Marketing takes time, getting
your name out takes time, results take time.
TIP: This is a
crucial element that once completed will become part of your
business plan. It is important to have a hard copy of your
plan for reference. Note: Lending institutions may request a
complete Business Plan. |
